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Product Design & UX Fixed scope

Checkout Flow Redesign

Your payment flow rebuilt around where people actually abandon, with UPI-first design and every failure state handled.

Delivered in

12 working days

Revisions

One round, included

Ownership

Yours from day one

Overview

What this engagement is

Checkout abandonment in India often has less to do with price than with the flow itself: a UPI intent that never returns, a form asking for a landline number, an error message that says something failed without saying what. We instrument your existing checkout, find where people leave, and redesign it around Indian payment behaviour. UPI comes first because that is what most buyers reach for. Failure and retry states are designed explicitly, since a payment that fails once should not lose the order.

Deliverables

What lands in your repositories

7 items
  • Funnel analysis of your current checkout showing drop-off by step
  • Redesigned flow with UPI-first payment selection
  • Form redesign with reduced fields, autofill and mobile keyboards handled
  • Pending, failed, timed-out and retry states designed for every method
  • Trust elements placed where hesitation actually occurs
  • Figma designs with developer specifications
  • A short A/B test plan to measure the change after release

Outcomes

What changes once it ships

Fewer abandoned carts at the step that costs you the most

Failed payments recover instead of ending the session

A measurement plan that proves whether the redesign worked

Process

How the 4 stages run

  1. 01

    Measure

    analytics reviewed and event tracking added where it is missing

  2. 02

    Diagnose

    drop-off points identified and matched to specific interface causes

  3. 03

    Redesign

    the flow is redrawn, including all payment failure paths

  4. 04

    Prepare

    designs specified and a measurement plan agreed for release

Booked most often by

  • E-commerce sites with strong traffic and weak conversion
  • Subscription products losing customers at the payment step
  • Anyone whose checkout was built once and never revisited

What we need from you

  • Analytics access and a test account that can reach the payment step
  • Details of your payment gateway and the methods you support
  • Any constraints from finance, tax or compliance we should design within

These are collected in the technical brief that opens in your dashboard the moment payment clears. The clock starts when they arrive, not before.

Answers

Questions this engagement raises

This package is analysis and design. Implementation is quoted separately, or your developers can build from the specifications.

Razorpay, Cashfree, PayU and Stripe. The design principles apply regardless of gateway.

Honest answer: it varies. Sites with an unexamined checkout often see double-digit percentage gains, but we will not promise a number before measuring.

This is engineering work, not a physical product — nothing ships and there is no stock to run out of. Delivery is to the working days stated above, into systems you control, and the refund terms set out what happens if we miss the date.

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Capacity open this month

Read the scope. Know the price. Start on Monday.

No discovery calls to find out a number, no statements of work that take three weeks to sign. Pick the engagement that matches the problem and we assign the engineers.

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